Lou E. Pelton ... [et al.]. <br/><br/>
Marketing channels :  a relationship management approach / 
Lou E. Pelton ... [et al.]. 
 - 2nd 
 - Boston :  McGraw-Hill/Irwin,  2002. 
 - xxvi, 514 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>72895128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels--Relationship marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84  P393