TY  - BOOK
AU  - Lou E. Pelton ... [et al.].
TI  - Marketing channels: a relationship management approach 
SN  - 72895128
U1  - 658.84  P393 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing channels
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -