Brian Thomas, Matthew Housden" <br/><br/>
Direct marketing in Practice  / 
Brian Thomas, Matthew Housden" 
 - Oxford :  Butterworth Heinemann,  2002. 
 - vii, 348p" 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>750624280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84  T454