TY  - BOOK
AU  - Brian Thomas, Matthew Housden"
TI  - Direct marketing in Practice
SN  - 750624280
U1  - 658.84  T454 
PY  - 2002///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -