TY  - BOOK
AU  - Isobel Doole, Robin Lowe.
TI  - International marketing strategy: analysis, development, and implementation 
SN  - 1861527721
U1  - 658.848  D691 
PY  - 2001///
CY  - London
PB  - Thomson Learning
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -