TY  - BOOK
AU  - Gary Armstrong, Philip Kotler.
TI  - Marketing: an introduction 
SN  - 131424106
U1  - 658.8  A735 
PY  - 2005///
CY  - NJ
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -