TY  - BOOK
AU  - Philip Kotler  ... [et al.].
TI  - Marketing management :a south asian perspective
SN  - 8131767160
U1  - 658.8  K874 
PY  - 2013///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Marketing management
KW  - Strategic management
N1  - Includes bibliographical references and indexes
ER  -