William F. Arens. <br/><br/>
Contemporary advertising / 
William F. Arens. 
 - 8th 
 - Boston :  McGraw-Hill Irwin,  2002. 
 - (various pagings) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>72415444 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  A681