George E. Belch & Michael A. Belch. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 5th 
 - Boston :  Irwin/McGraw-Hill,  2001. 
 - xx, 795, GL13, EN22, CR3, IN19 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>72314451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Sales promotion--Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  B427