TY  - BOOK
AU  - George E. Belch & Michael A. Belch.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 72314451
U1  - 659.1  B427 
PY  - 2001///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -