Manendra Mohan <br/><br/>
Advertising management concepts and cases / 
Manendra Mohan 
 - New Delhi :  Tata McGraw-Hill,  2001. 
 - xi, 418p. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>74517805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management--Strategy planning--Advertising strategy planning--Media decisions--Promotional media.
<br/><br/><label>Dewey Class. No.: </label>659.1  M697