TY  - BOOK
AU  - Manendra Mohan
TI  - Advertising management concepts and cases
SN  - 74517805
U1  - 659.1  M697 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising management
KW  - Strategy planning
KW  - Advertising strategy planning
KW  - Media decisions
KW  - Promotional media
N1  - Includes index
ER  -