Al Ries and Jack Trout. <br/><br/>
Positioning :  the battle for your mind / 
Al Ries and Jack Trout. 
 - 20th 
 - New York :  McGraw-Hill,  2001. 
 - xii, 246 p. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>71359168 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)
<br/><br/><label>Dewey Class. No.: </label>659.1  T861