TY  - BOOK
AU  - Al Ries and Jack Trout.
TI  - Positioning: the battle for your mind 
SN  - 71359168
U1  - 659.1  T861 
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Positioning (Advertising)
N1  - Includes index
ER  -