James H. Gilmore and B. Joseph Pine II. Markets of one : creating customer-unique value through mass customization / James H. Gilmore and B. Joseph Pine II. - Boston : Harvard Business School Press, 2000. - xxv, 210 p. Includes index. ISBN: 1578512387 Subjects--Topical Terms: Flexible manufacturing systems--Product management--Relationship marketing. Dewey Class. No.: 670.427 G488