TY  - BOOK
AU  - David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
TI  - Strategic marketing management cases
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 72429461
U1  - 658.802  C898 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -