Alvin C. Burns, Ronald F. Bush. <br/><br/>
Marketing research :  online research applications / 
Alvin C. Burns, Ronald F. Bush. 
 - 4th 
 - N.J :  Prentice Hall,  2003. 
 - xxxi, 642 p. 
<br/><br/>Includes bibliographical references (p. 611-628) and index. 
<br/><br/><label>ISBN: </label>130351350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPSS for Windows--Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  B967