Orville C. Walker, Jr  ... [et al.]. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr  ... [et al.]. 
 - 5th 
 - New Delhi :  Tata McGraw Hill Education Private Limited,  2006. 
 - xx, 346 p. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>70611436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  W177