TY  - BOOK
AU  - Orville C. Walker, Jr  ... [et al.].
TI  - Marketing strategy: a decision-focused approach 
SN  - 70611436
U1  - 658.8  W177 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Marketing-Management
N1  - Includes index
ER  -