Charles M. Futrell. <br/><br/>
Fundamentals of selling :  customers for life through service / 
Charles M. Futrell. 
 - 8th 
 - Boston :  McGraw-Hill/Irwin,  2004. 
 - xxiii, 610 p. 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 587-591) and index. 
<br/><br/><label>ISBN: </label>72834617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.
<br/><br/><label>Dewey Class. No.: </label>658.85  F996