TY  - BOOK
AU  - Charles M. Futrell.
TI  - Fundamentals of selling: customers for life through service 
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 72834617
U1  - 658.85  F996 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Selling
N1  - Includes bibliographical references (p. 587-591) and index
ER  -