William D. perreault, Joseph p. Cannon, Jerome McCarthy" <br/><br/>
Basic Marketing: A Marketing Strategy Planning Approach / 
William D. perreault, Joseph p. Cannon, Jerome McCarthy" 
 - 18th 
 - united states :  McGraw-Hill,  2014. 
 - 725p 
<br/><br/><label>ISBN: </label>9781259060762 
<br/><br/><label>Dewey Class. No.: </label>658.8HF5415.13