Hollifield, C. Ann, <br/><br/>
Media management :  a casebook approach / 
C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey. 
 - Fifth edition. 
 - xxi, 416 pages ;  24 cm. 
 - Routledge communication series .
<br/><br/>Includes bibliographical references (pages 377-397) and indexes. 
<br/><br/>Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment. 
<br/><br/><label>ISBN: </label>9781138901018 (hbk) 9781138901025 (pbk) 
<br/><br/><label>LCCN: </label>2014045615 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>P96.M34  / H65 2016 
<br/><br/><label>Dewey Class. No.: </label>302.23068