Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller, Salah Hassan, etc. 
 - 1 st ed.  Arab world Edition. 
 - Harlow, England :  Pearson,  2012. 
 - xxxv, 656 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>1 Marketing in the Twenty-First Century  <br/>2 Adapting Marketing to the New Economy (NEW)  <br/>3 Building Customer Satisfaction, Value, and Retention  <br/>4 Winning Markets: Market-Oriented Strategic Planning  <br/>5 Gathering Information and Measuring Market Demand  <br/>6 Scanning the Marketing Environment  <br/>7 Analyzing Consumer Markets and Buyer Behavior  <br/>8 Analyzing Business Markets and Buyer Behavior  <br/>9 Dealing with the Competition  <br/>10 Identifying Market Segments and Selecting Target Markets  <br/>11 Positioning and Differentiating the Market Offering Through the Product Life Cycle  <br/>12 Developing New Market Offerings  <br/>13 Designing Global Market Offerings  <br/>14 Setting the Product and Branding Strategy  <br/>15 Designing and Managing Services  <br/>16 Developing Pricing Strategies and Programs  <br/>17 Designing and Managing Value Networks and Marketing Channels  <br/>18 Managing Retailing, Wholesaling, and Market Logistics  <br/>19 Managing Integrated Marketing Communications  <br/>20 Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing  <br/>21 Managing the Sales Force  <br/>22 Managing the Total Marketing Effort 
<br/><br/><label>ISBN: </label>9781408252734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--Researches<br/>Marketing --Researches --Arab Countries 
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Arab World--Marketing Management --Researches 
<br/><br/><label>Dewey Class. No.: </label>658.8