Wirtz, Bernd W. <br/><br/>
Digital Business and Electronic Commerce :  Strategy, Business Models and Technology / 
Bernd W. Wirtz 
 - Cham, Switzerland :  Springer;  2021 
 - 758.p,  col. ill. ;  24.cm. 
 - Springer Texts in Business and Economic .
<br/><br/>Bibliography note: Includes bibliographical references. 
<br/><br/>Part I Introduction--<br/>1 Foundations of Digital Business--<br/>2 Mobile Business--<br/>3 Social Media Business--<br/>4 Digital Government--<br/>Part II Technology, Digital Markets and Digital Business Models--<br/>5 Digital Business Technology and Regulation--<br/>6 Internet of Things--<br/>7 Artificial Intelligence, Big Data, and Cloud Computing--<br/>8 Digital Platforms, Sharing Economy, and Crowd Strategies--<br/>9 Digital Ecosystem, Disintermediation, and Disruption--<br/>10 Digital B2C Business Models--<br/>11 Digital B2B Business Models--<br/>Part III Digital Strategy, Digital Organization and E-commerce--<br/>12 Digital Business Strategy--<br/>13 Digital Transformation and Digital Organization--<br/>14 Digital Marketing and Electronic Commerce--<br/>15 Digital procurement--<br/>16 Digital Business Implementation--<br/>Part IV Digital Case Studies--<br/>17 Google/Alphabet Case Study--<br/>18 Selected Digital Case Studies--<br/>19 The Digital Future: A Brief Outlook 
<br/><br/><label>ISBN: </label>9783030634810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Busniess--Digital Business<br/>Electronic Commerce
<br/><br/><label>Dewey Class. No.: </label>658.0285