TY  - BOOK
AU  - Michael D. Hutt, Thomas W. Speh.
TI  - Business marketing management : a strategic view of industrial and organizational markets
SN  - 9780324190434
U1  - 658.8 S742 
PY  - 2004///
CY  - Ohio, USA
PB  - South-Western
KW  - Industrial marketing --Management --Case studies
ER  -