Palmatier, Robert W.; Sridhar, Shrihari <br/><br/>
Marketing strategy : based on first principles and data analytics 

 - 2nd ed : 
 - London :  Bloomsbury Academic,  2021 
 - xxix, 288 pages :   illustrations ; 25 cm 
<br/><br/>1 Marketing Strategy: A First Principles Approach Part 1 All Customers Differ 2 Marketing Principle #1: All Customers Differ ? Managing Customer Heterogeneity Part 2 All Customers Change 3 Marketing Principle #2: All Customers Change ? Managing Customer Dynamics Part 3 All Competitors React 4 Marketing Principle #3: All Competitors React ? Managing Sustainable Competitive Advantage 5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage 6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantages 7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage Part 4 All Resources are Limited 8 Marketing Principle #4: All Resources Are Limited ? Managing Resource Trade-offs 9 Marketing Strategy: Implementing Marketing Principles and Data Analytics. 
<br/><br/><label>ISBN: </label>9781352011463 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Marketing
<br/><br/><label>Dewey Class. No.: </label>658.87