Lalaounis, Sotiris T.,  1980- <br/><br/>
Strategic Brand Management and Development :  creating and marketing successful brands / 
Sotiris T. Lalaounis. 
 - 1st ed: 
 - 344 p: 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"-- 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.8