TY  - BOOK
AU  - Lalaounis,Sotiris T.
TI  - Strategic Brand Management and Development: creating and marketing successful brands 
U1  - 658.8 
PY  - 2021///
CY  - New York, NY
PB  - Routledge, Taylor and Francis Group
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
KW  - Product management
N1  - Includes bibliographical references and index
N2  - "This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"--
ER  -