Spiller, Lisa, <br/><br/>
Direct, digital & data-driven marketing / 
Lisa Spiller. 
 - Fifth. 
 - 752 pages cm 
<br/><br/> "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"-- 
<br/><br/><label>ISBN: </label>9781529708172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872