Dempster, Craig. <br/><br/>
The Rise of The Platform Marketer :  performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / 
Craig Dempster and John Lee. 
 - 1st edition, 
 - xii, 228 pages :  illustrations ;  23 cm 
<br/><br/> Includes index. 
<br/><br/>The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. 
<br/><br/><label>ISBN: </label>9781119059721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet advertising.<br/>Relationship marketing.<br/>Social media--Marketing.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.8