TY  - BOOK
AU  - Dempster,Craig
AU  - Lee,John
TI  - The Rise of The Platform Marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms 
SN  - 9781119059721
U1  - 658.8 
PY  - 2015///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Internet marketing
KW  - Internet advertising
KW  - Relationship marketing
KW  - Social media
KW  - Marketing
KW  - Customer relations
N1  - Includes index; The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management
ER  -