McQuail, Denis. <br/><br/>
McQuail's mass communication theory / 
 Mass communication theory 
Denis McQuail. 
 - 6th ed. 
 - Los Angeles, Calif. ;  London :  SAGE,  c2010. 
 - viii, 621 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [574]-613) and indexes. 
<br/><br/><label>ISBN: </label>9781849202916  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Communication.<br/>Information theory.<br/>Mass media--Philosophy.<br/>Mass media--Audiences.
<br/><br/><label>Dewey Class. No.: </label>302.23