TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail's mass communication theory
SN  - 9781849202916 
U1  - 302.23 
PY  - 2010///
CY  - Los Angeles, Calif., London
PB  - SAGE
KW  - Mass media
KW  - Communication
KW  - Information theory
KW  - Philosophy
KW  - Audiences
N1  - Includes bibliographical references (p. [574]-613) and indexes
ER  -