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121.
How to make a buck and still be a decent human being : a week with Rick Rose at Dataflex / Richard C. Rose, Echo Montgomery Garrett. by
Edition: 1st
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : HarperBusines, 1992
Availability: Items available for loan: Central Library (1)Call number: 380.14500416 R795.

122.
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : HarperCollins, 1996
Availability: Items available for loan: Central Library (4)Call number: 658.8 R971, ...

123.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
Edition: 10th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, 1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 S792.

124.
Marketing strategies for the new economy / Lars Tvede and Peter Ohnemus. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Wiley, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8 T968.

125.
Digital marketing : global strategies from the world’s leading experts / Jerry Wind, Vijay Mahajan. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Wiley, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8 W763.

126.
Effective Marketing: creating and keeping customers / William G. Zikmund, Michael d'Amico" by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : WEST PUBLISHING CO., 1995
Availability: Items available for loan: Central Library (1)Call number: 658.8 Z68.

127.
Executive’s guide to e-business : from tactics to strategy / Martin Deise by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Wiley, 2000
Availability: Items available for loan: Central Library (1)Call number: 658.8002854678 D325.

128.
Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems / Daniel S. Janal. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Van Nostrand Reinhold, 1995
Availability: Items available for loan: Central Library (1)Call number: 658.800285467 J331.

129.
Modern business marketing: a strategic planning approach to business and industrial markets / Thomas L. Powers by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : WEST PUBLISHING CO., 1991
Availability: Items available for loan: Central Library (1)Call number: 658.802 P888.

130.
Customer centered selling : eight steps to success from the world’s best sales force / Robert L. Jolles. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Free Press, 1998
Availability: Items available for loan: Central Library (1)Call number: 658.81 J753.

131.
Product plus : how product ₊ service = competitive advantage / Christopher Lovelock. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, 1994
Availability: Items available for loan: Central Library (1)Call number: 658.812 L911.

132.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Free Press, 1991
Availability: Items available for loan: Central Library (1)Call number: 658.827 A111.

133.
Marketing research / Peter M. Chisnall. by
Edition: 6th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, 2001
Availability: Items available for loan: Central Library (10)Call number: 658.83 C542, ...

134.
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Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Financial Times/Prentice-Hall, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8342094 S689.

135.
Strategy / David J. Ketchen ... [et al.]. by Series: The business strategy game and GLO-BUS series
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, 2009
Availability: Items available for loan: Central Library (4)Call number: 658.4012 K431, ...

136.
Three clicks away : advice from the trenches of eCommerce / Michael Drapkin … [et al.]. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : John Wiley, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.84 D766.

137.
Oracle e-business suite financials handbook / David James … [et al.]. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill/Osborne, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.84 J272.

138.
Grow your business with desktop marketing / Steve Morgenstern by
Edition: 1st
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Random House, 1996
Availability: Items available for loan: Central Library (1)Call number: 658.84 M851.

139.
Planning your internet marketing strategy : a Doctor Ebiz guide / Ralph F. Wilson. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Wiley, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.84 W746.

140.
High velocity leadership : the Mars Pathfinder approach to faster, better, cheaper / Brian K. Muirhead, William L. Simon. by
Edition: 1st
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : HarperBusiness, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.409 M953.

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