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41.
The fast forward MBA in marketing / Dallas Murphy. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Wiley, 1997
Availability: Items available for loan: Central Library (1)Call number: 658.8 M978.

42.
Principles of services marketing / Adrian Palmer by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : McGraw-Hill, 1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 P173.

43.
Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
Edition: 8th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Irwin, 2000
Availability: Items available for loan: Central Library (1)Call number: 658.8 P455.

44.
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Wave Three : the new era in network marketing / Richard Poe by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Rocklin : Prima Pub, 1995
Availability: Items available for loan: Central Library (1)Call number: 658.8 P743.

45.
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : HarperCollins, 1996
Availability: Items available for loan: Central Library (4)Call number: 658.8 R971, ...

46.
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The selling starts when the customer says no : the 12 toughest sells, and how to overcome them / Richard S. Seelye, O. William Moody. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: England : Cambridge, 1993
Availability: Items available for loan: Central Library (1)Call number: 658.8 S452.

47.
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan. by
Edition: 6th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: N.J : Prentice Hall, 1995
Availability: Items available for loan: Central Library (1)Call number: 658.8 S364.

48.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
Edition: 10th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, 1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 S792.

49.
Marketing strategies for the new economy / Lars Tvede and Peter Ohnemus. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Wiley, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8 T968.

50.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
Edition: 12th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Houghton Mifflin , 2003
Availability: Items available for loan: Central Library (2)Call number: 658.8 P947, ...

51.
Digital marketing : global strategies from the world’s leading experts / Jerry Wind, Vijay Mahajan. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Wiley, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8 W763.

52.
Effective marketing: creating and keeping customers in an e-commerce world. / William G. Zikmund, Michael d'Amico" by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Ohio : South-Western, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8 Z68.

53.
Effective Marketing: creating and keeping customers / William G. Zikmund, Michael d'Amico" by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : WEST PUBLISHING CO., 1995
Availability: Items available for loan: Central Library (1)Call number: 658.8 Z68.

54.
Marketing real people, real choices / Michael R Solomon, Elnora W. Stuart" by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New Jersey : Prentice Hall, 1997
Availability: Items available for loan: Central Library (2)Call number: 658.8002373 S689, ...

55.
International marketing / Michael R. Czinkota Ilkka A. Ronkainen by
Edition: 9th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Ohio : South-Western Cengage Learning, 2010
Availability: Items available for loan: Central Library (2)Call number: 658.8 C998, ...

56.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 8th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Ohio : South-Western, 2004
Availability: Items available for loan: Central Library (1)Call number: 658.804 H982.

57.
Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems / Daniel S. Janal. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Van Nostrand Reinhold, 1995
Availability: Items available for loan: Central Library (1)Call number: 658.800285467 J331.

58.
How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Lincolnwood : NTC Business Books, 1997
Availability: Items available for loan: Central Library (1)Call number: 658.802 H633.

59.
Strategic marketing : an introduction / Tony Proctor. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : Routledge, 2000
Availability: Items available for loan: Central Library (1)Call number: 658.802 P964.

60.
Modern business marketing: a strategic planning approach to business and industrial markets / Thomas L. Powers by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : WEST PUBLISHING CO., 1991
Availability: Items available for loan: Central Library (1)Call number: 658.802 P888.

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