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1.
Marketing concepts and strategies / William M. Pride, O.C. Ferrell. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Houghton Mifflin, 2000
Availability: Items available for loan: Central Library (6)Call number: 658.8 P947, ...

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2.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
Edition: 12th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Houghton Mifflin , 2003
Availability: Items available for loan: Central Library (2)Call number: 658.8 P947, ...

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