Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Material type: TextTextLanguage: English Publication details: Boston : Irwin/McGraw-Hill, 2001.Edition: 5thDescription: xx, 795, GL13, EN22, CR3, IN19 pISBN:
  • 72314451
Subject(s): DDC classification:
  • 659.1 B427
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Item type Current library Call number Copy number Status Barcode
Books Books Central Library 659.1 B427 (Browse shelf(Opens below)) C.1 Available 001302

Includes bibliographical references and index.

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