Strategic Management / Frank T. Rothaermel.

By:

Rothaermel, Frank T [author.]

Material type: Text

TextPublisher: New York, NY : McGraw-Hill Education, 2023Edition: Sixth editionDescription: xx, 576 p. : ill. ; 24 cmContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781266191862

Subject(s):

Additional physical formats: Print version:: Strategic managementDDC classification:

658.4

Summary: "Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	658.4 R684 2023 (Browse shelf(Opens below))	C.1	Available	008254

Includes bibliographical references and index.

"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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