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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublication details: New York : Pearson Education, 2016.Edition: 7th edDescription: 741 p. color ill. 28 cmISBN:
  • 9781292016627
Subject(s): DDC classification:
  • 650.072 23
LOC classification:
  • HD30.4
Contents:
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Central Library 650.072 SMR 2016 (Browse shelf(Opens below)) C.1 Available 006638

Revised edition of Research methods for business students, 2012.

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

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