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1.
Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
Edition: 8th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Irwin, 2000
Availability: Items available for loan: Central Library (1)Call number: 658.8 P455.

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2.
Applications in basic marketing: clippings from the popular press / William D. Perreault, Jr. E. Jerome McCarthy" by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: North America : McGraw-Hill, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.8 P455.

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