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1.
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The advertising handbook / Sean Brierley. by Series: Media practice
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : Routledge, 1995
Availability: Items available for loan: Central Library (1)Call number: 659.1 B853.

2.
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details:  N.J : Prentice Hall, 1998
Availability: Items available for loan: Central Library (1)Call number: 658.8 B964.

3.
Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems / Daniel S. Janal. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Van Nostrand Reinhold, 1995
Availability: Items available for loan: Central Library (1)Call number: 658.800285467 J331.

4.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Fort Worth : Dryden Press, 2000
Availability: Items available for loan: Central Library (2)Call number: 658.82 S556, ...

5.
Complete guide to Internet publicity : creating and launching successful online campaigns / Steve O’Keefe. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : John Wiley, 2002
Availability: Items available for loan: Central Library (1)Call number: 659.02854678 O115.

6.
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Advertising excellence / Courtland L. Bovée ... [et al.]. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, 1995
Availability: Items available for loan: Central Library (1)Call number: 659.1 B783.

7.
Contemporary advertising / William F. Arens. by
Edition: 8th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill Irwin, 2002
Availability: Items available for loan: Central Library (2)Call number: 659.1 A681, ...

8.
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Contemporary advertising / William F. Arens, Courtland L. Bovée" by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Burr Ridge : Irwin, 1994
Availability: Items available for loan: Central Library (1)Call number: 659.1 A681.

9.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 B427.

10.
Advertising management concepts and cases / Manendra Mohan by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New Delhi : Tata McGraw-Hill, 2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 M697.

11.
Positioning : the battle for your mind / Al Ries and Jack Trout. by
Edition: 20th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, 2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 T861.

12.
Brand positioning: strategies for competitive advantage / Subroto Sengupta by
Edition: 15th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New Delhi : Tata McGraw-Hill, 2000
Availability: Items available for loan: Central Library (1)Call number: 659.1 S476.

13.
Conflicting accounts : the creation and crash of the Saatchi & Saatchi advertising empire / Kevin Goldman. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Simon & Schuster, 1997
Availability: Items available for loan: Central Library (1)Call number: 338.76165910973 G619.

14.
The fundamentals of advertising / John Wilmshurst and Adrian Mackay. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Butterworth-Heinemann, 1999
Availability: Items available for loan: Central Library (1)Call number: 659.1 W744.

15.
Advertising : principles and practice / William Wells ... [et al.]. by
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: N.J : Prentice Hall, 1998
Availability: Items available for loan: Central Library (1)Call number: 659.1 W453.

16.
Contemporary advertising / William F. Arens. by
Edition: 10th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2008
Availability: Items available for loan: Central Library (1)Call number: 659.1 A681.

17.
Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden. by Series: The Irwin series in marketing
Edition: 6th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Chicago : Irwin, 1996
Availability: Items available for loan: Central Library (1)Call number: 659.1 A681.

18.
Positioning : the battle for your mind / Al Ries and Jack Trout. by
Edition: 20th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, 2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 T861.

19.
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The Rise of The Platform Marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. by
Edition: 1st edition,
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
Availability: Items available for loan: Central Library (1)Call number: 658.8 D467 2015.

20.
Artificial Intelligence Journalism the 4IR and media restructuring by
Edition: 1st ed,
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cairo: Dar Badayel for printing, publishing and distribution, 2019
Availability: Items available for loan: Central Library (1)Call number: 070.24 M643 2019. Not available: Central Library: Checked out (1).

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