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1.
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details:  N.J : Prentice Hall, 1998
Availability: Items available for loan: Central Library (1)Call number: 658.8 B964.

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2.
Marketing communications : an integrated approach / P R Smith with Jonathan Taylor. by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.802 S642.

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3.
Integrated marketing communications : the holistic approach / Tony Yeshin. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Oxford : Butterworth Heinemann, 1998
Availability: Items available for loan: Central Library (1)Call number: 658.802 Y477.

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4.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Fort Worth : Dryden Press, 2000
Availability: Items available for loan: Central Library (2)Call number: 658.82 S556, ...

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5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 B427.

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