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1.
The essential guide to knowledge management : e-business and CRM applications / Amrit Tiwana. by Series: Essential guide series
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details:  N.J : Prentice Hall, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.4038 T623.

2.
The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Free Press, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.8 D273.

3.
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Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.]. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Central Library (1)Call number: 658.812 P346.

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The Rise of The Platform Marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. by
Edition: 1st edition,
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
Availability: Items available for loan: Central Library (1)Call number: 658.8 D467 2015.

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