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1.
The shape of things to come : seven imperatives for winning in the new world of business / Richard W. Oliver. by Series: BusinessWeek books
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.049 O484.

2.
Marketing management / Richard P. Bagozzi ... [et al.]. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details:  N.J : Prentice Hall, 1998
Availability: Items available for loan: Central Library (2)Call number: 658.8 B148, ...

3.
Managing services marketing : text and readings  / John E.G. Bateson, K. Douglas Hoffman. by Series: The Dryden Press series in marketing
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Forth Worth : Dryden Press, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.8 B329.

4.
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by Series: The Irwin series in marketing
Edition: 6th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Burr Ridge : Irwin, 1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 B527.

5.
The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Free Press, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.8 D273.

6.
The business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.]. by
Edition: 2ND
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Chichester : John Wiley, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8 F699.

7.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Forth Worth : Dryden Press, 1995
Availability: Items available for loan: Central Library (4)Call number: 658.804 H982, ...

8.
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Global marketing management / Warren J. Keegan by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New Delhi : Prentice Hall, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8 K262.

9.
Creating markets across the globe: strategies for business excellence / Ashok Korwar by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New Delhi : Tata McGraw-Hill, 1997
Availability: Items available for loan: Central Library (1)Call number: 658.8 k858.

10.
Marketing management / Philip Kotler by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details:  N.J : Prentice Hall, 2000
Availability: Items available for loan: Central Library (1)Call number: 658.8 K874.

11.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel" by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Ohio : South-Western, 1996
Availability: Items available for loan: Central Library (1)Call number: 658.8 L218.

12.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel" by
Edition: 6th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Ohio : South-Western, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8 L218.

13.
Marketing / John E. Richardson by
Edition: 23th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Dushkin : McGraw-Hill, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8 R521.

14.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. by
Edition: 10th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Homewood : Irwin, 1990
Availability: Items available for loan: Central Library (1)Call number: 658.8 M123.

15.
Strategic market planning : a blueprint for success / Patrick McNamee. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Wiley, 1998
Availability: Items available for loan: Central Library (1)Call number: 658.8 M169.

16.
Principles of services marketing / Adrian Palmer by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : McGraw-Hill, 1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 P173.

17.
Marketing strategies for the new economy / Lars Tvede and Peter Ohnemus. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Wiley, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8 T968.

18.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 8th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Ohio : South-Western, 2004
Availability: Items available for loan: Central Library (1)Call number: 658.804 H982.

19.
How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Lincolnwood : NTC Business Books, 1997
Availability: Items available for loan: Central Library (1)Call number: 658.802 H633.

20.
Strategic marketing : an introduction / Tony Proctor. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : Routledge, 2000
Availability: Items available for loan: Central Library (1)Call number: 658.802 P964.

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