000 00625nam a2200181Ia 4500
008 190316s2002 gb 000 eng d
020 _a471877220
040 _aECUCL
041 _aeng
082 0 4 _a658.8 F699
100 1 _aDavid Ford ; Pierre Berthon ... [et al.].
245 0 4 _aThe business marketing course :
_bmanaging in complex networks /
_cDavid Ford ; Pierre Berthon ... [et al.].
250 _a2ND
260 _aChichester :
_bJohn Wiley,
_c2002.
300 _axv, 238 p.
504 _aIncludes bibliographical references and index.
650 0 4 _aMarketing
_xMarketing
_xManagement
_xBusiness networks
_xManagement.
999 _c2157
_d2157