| 000 | 00535nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 190316s2003 gb 000 eng d | ||
| 020 | _a618192433 | ||
| 040 | _aECUCL | ||
| 041 | _aeng | ||
| 082 | 0 | 4 | _a658.8 P947 |
| 100 | 1 | _aWilliam M. Pride, O.C. Ferrell. | |
| 245 | 0 | 0 |
_aMarketing : _bconcepts and strategies / _cWilliam M. Pride, O.C. Ferrell. |
| 250 | _a12th | ||
| 260 |
_aBoston : _bHoughton Mifflin , _c2003. |
||
| 300 | _avarious pagings | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | 4 | _aMarketing. |
| 999 |
_c2189 _d2189 |
||