| 000 | 00605nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 190316s2002 gb 000 eng d | ||
| 020 | _a324125690 | ||
| 040 | _aECUCL | ||
| 041 | _aeng | ||
| 082 | 0 | 4 | _a658.8 Z68 |
| 100 | 1 | _aWilliam G. Zikmund, Michael d'Amico" | |
| 245 | 0 | 0 |
_aEffective marketing: creating and keeping customers in an e-commerce world. / _cWilliam G. Zikmund, Michael d'Amico" |
| 250 | _a3rd | ||
| 260 |
_aOhio : _bSouth-Western, _c2002. |
||
| 300 | _ax, 553p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | 4 |
_aMarketing _xConsumer behavior _xExport marketing. |
| 999 |
_c2192 _d2192 |
||