000			00563nam a2200181Ia 4500
008			190316s2002 gb 000 eng d
020			_a749436697
040			_aECUCL
041			_aeng
082	0	4	_a658.802 S642
100		1	_aP R Smith with Jonathan Taylor.
245	0	0	_aMarketing communications : _ban integrated approach / _cP R Smith with Jonathan Taylor.
250			_a3rd
260			_aLondon : _bKogan Page, _c2002.
300			_axvi, 640 p.
504			_aIncludes bibliographical references (p. 628) and index.
650	0	4	_aCommunication in marketing.
999			_c2204 _d2204