| 000 | 00537nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 190316s2003 gb 000 eng d | ||
| 020 | _a71151176 | ||
| 040 | _aECUCL | ||
| 041 | _aeng | ||
| 082 | 0 | 4 | _a658.802 W177 |
| 100 | 1 | _aOrville C. Walker Jr | |
| 245 | 0 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker Jr |
| 250 | _a4th | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2003. |
||
| 300 | _axviii, 365 p" | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | 4 |
_aMarketing _xManagement. |
| 999 |
_c2206 _d2206 |
||